Introduction
This Privacy Policy describes how Price AIM ("we", "us", or "our") collects, uses, and shares information in connection with your use of our mobile application, Price AIM (the "App").
Price AIM is an AI-powered price comparison tool that helps you find the best prices for products across 200+ countries. We are committed to protecting your privacy and being transparent about how we handle your information.
🔒 Your Privacy Matters
We believe in transparency and minimal data collection. Our app is designed to protect your privacy while providing powerful AI-powered price comparison services. We never sell your personal data.
1. Information We Collect
We collect data necessary to provide our service and improve your experience. Here's what we collect and why:
A. Information You Provide Directly
- Search Queries: The product descriptions and search terms you enter into the search bar
- Country/Region Selection: Your chosen country or region for localized results
- Language Preference: Your selected language for the app interface
Why: To provide the core functionality of the app, specifically to process your search request via Google's Vertex AI platform and return relevant price comparison results.
B. Information Collected Automatically
Identifiers:
- User ID: Firebase Authentication creates a unique user identifier for your device
- Device ID: Firebase Installations generates a unique device identifier
- Identifier for Advertisers (IDFA): Device identifier used for ad personalization
Why: To authenticate your app usage, prevent abuse, and serve personalized advertisements (with your consent).
Location Data:
- Location: General location information for regional price comparisons
- Coarse Location: Approximate location derived from your device settings and IP address
Why: To provide region-specific price comparisons and serve location-relevant advertisements.
Usage Data:
- App Usage: App launches, session duration, features used
- User Interactions: How you interact with the app interface and features
- Performance Metrics: App performance and response times
Why: To understand how the app is used, diagnose problems, and improve the user experience.
Product Interaction Data:
- Search Queries: Your product search terms are sent to Google's Vertex AI platform
- Search Results Interaction: How you interact with search results and product offers
- Processing Results: AI-generated price comparison data
Why: To generate accurate price comparison results and improve our AI service.
Advertising Data:
- Ad Interaction Data: Information about how you interact with ads
- Ad Performance Data: Metrics about ad effectiveness and engagement
- IP Address: Used for ad delivery and fraud prevention
- Device Information: Device type, operating system version, and app version
Why: To serve advertisements that fund the free use of our app. If you consent via the App Tracking Transparency (ATT) prompt, this data will be used to serve personalized ads. If you decline, it will be used for non-personalized ads (contextual ads, frequency capping).
Other Usage Data:
- Additional Analytics: Extended usage patterns and app behavior data
- Error Logs: Technical information to improve app stability
Why: To enhance app performance and user experience through detailed analytics.
Diagnostics Data:
- Crash Reports: Anonymous crash data to improve app stability
- Performance Data: App performance metrics and error logs
Why: To diagnose and fix technical issues, ensuring the app runs smoothly.
🚫 What We Don't Collect
The app does NOT collect name, email, precise GPS location, photos, contacts, or other personal data. We do not store your search history on our servers.
2. How We Use Your Information
- Provide Core Functionality – Process your search queries through Google's Vertex AI to generate price comparison results
- Display Advertisements – Serve banner and rewarded video ads via Google AdMob to fund the free use of our app
- Security & Fraud Prevention – Validate every request with Firebase App Check to prevent abuse
- Improve the App – Analyze usage data and crash reports to enhance performance and user experience
- Personalization – Provide region-specific results and personalized ad experiences (with consent)
- Comply with Legal Obligations – Meet regulatory requirements and respond to legal requests
3. Data Linking and Tracking
Data Linked to Your Identity: Most of the data we collect is linked to your identity through Firebase Authentication and device identifiers. This allows us to provide personalized experiences and prevent abuse.
Tracking Purposes: We use your data for tracking purposes, including cross-app and cross-website tracking for advertising and analytics. This is done with your explicit consent through Apple's App Tracking Transparency framework.
4. Sharing of Your Information
We may share information with the following third-party services:
| Service | Purpose | Data Shared | Privacy Policy |
|---|---|---|---|
| Google Vertex AI | AI-powered price comparison | Search queries, region, language | View Policy |
| Google AdMob | Ad display and monetization | IDFA, device info, ad interaction data, location | View Policy |
| Google Firebase | Backend hosting, analytics, and security | User ID, device ID, usage data, crash reports | View Policy |
All providers process data under GDPR-compliant agreements and are bound by their respective privacy policies.
5. Your Privacy Rights & Choices
App Tracking Transparency (ATT)
When you first launch the app, you'll see a pop-up asking for permission to track your activity across other companies' apps and websites. This is required by Apple and affects how ads are personalized:
- If you allow tracking: You'll see personalized ads based on your interests and cross-app data
- If you decline tracking: You'll see non-personalized ads (contextual ads based on app content)
Managing Your Privacy Choices
- Change ATT Setting: Go to Settings → Privacy & Security → Tracking on your device
- Opt-out of Personalized Ads: You can change your preference at any time in your iOS Settings
- Delete Data: Uninstall the app to remove all locally stored data
6. Data Security
- Encryption: TLS 1.2+ encryption for all data transmission
- App Check: Firebase App Check prevents unauthorized requests and API abuse
- Rate Limiting: Backend is rate-limited and monitored for anomalies
- Secure Storage: All data is processed securely and not stored longer than necessary
7. Children's Privacy
Price AIM is not directed to children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you become aware that we have collected personal information from a child, please contact us immediately, and we will take steps to delete such information.
8. Data Retention & Deletion
| Data Type | Retention Period | Deletion Method |
|---|---|---|
| Search queries | Immediately after processing | Automatically deleted from our servers |
| User ID & Device ID | Until app uninstallation | Removed when app is uninstalled |
| App Check tokens | ≤ 24 hours | Automatic expiration |
| Ad interaction data | Per Google AdMob policies | Managed by Google AdMob |
| Crash reports & analytics | Aggregated, anonymous | No personal data retained |
To delete all local data, simply uninstall the app from your device.
9. Your Rights
Depending on your jurisdiction, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Portability: Request data in a portable format
- Objection: Object to processing of your data
- Withdrawal: Withdraw consent for tracking in Settings → Privacy & Security → Tracking
To exercise these rights, contact us at [email protected].
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be announced in-app or on our website, and the "Last updated" date will change. We encourage you to review this policy periodically.
11. Contact Us
Get in Touch
Price AIM Team
Email: [email protected]
For privacy concerns, data requests, or questions about this policy
App Store Privacy Label Mapping
This section shows how our data collection maps to Apple's App Store privacy categories:
| Apple Category | Data Collected | Linked to User? | Used for Tracking? | Purpose |
|---|---|---|---|---|
| Location | General location, coarse location | Yes | Yes | Regional pricing, ad targeting |
| Coarse Location | Approximate location | Yes | Yes | Regional pricing, ad targeting |
| Identifiers | User ID, Device ID, IDFA | Yes | Yes | Authentication, ad personalization |
| User ID | Firebase Authentication ID | Yes | Yes | User authentication, security |
| Device ID | Firebase Installations ID | Yes | Yes | Device identification, security |
| Usage Data | App usage, session data | Yes | Yes | Analytics, app improvement |
| Product Interaction | Search queries, interactions | Yes | Yes | AI service, analytics |
| Advertising Data | Ad interactions, performance | Yes | Yes | Ad measurement, optimization |
| Other Usage Data | Extended analytics | Yes | Yes | App improvement |
| Diagnostics | Crash data, performance logs | Yes | No | App improvement |
| Search History | Search queries (local only) | No | No | App functionality |
💎 Our Promise
We never sell user data. Your privacy is our priority, and we're committed to maintaining the highest standards of data protection. We collect only what's necessary to provide our service and are transparent about how we use it.